Bon & Viv

Bon & Viv Spiked Seltzer (formerly Spiked Seltzer) needed a reboot. After inventing the category of hard seltzers, they were eclipsed by a flood of copycat brands that hijacked their look/feel/sound (and product). We worked to develop new branding that didn’t run from where they were, but instead embraces what they are in relation to where the consumer is headed. Consumers are seeking balance: something light and alcoholic. Something “two-sided” if you will. And they wanted it with some personality. We used this insight to reinvigorate the brand from the identity out.

  • The original brand got eaten up by the category. With the brand name Spiked Seltzer we had customers asking which one? We wanted to elevate the product and give it some personality. In this case 2 personalities. The can design is intended to be highly graphic and recognizable. Letting the iconography be the core element while also playing into the wellness cues with skinny white cans.

  • With the category getting tighter and most benefits becoming table stakes we set out to own occasion. Our spiritual home is the ocean and we wanted to bring our home to as many places as possible. After all what’s more refreshing than a day at the beach?

Creative Directors Ben Barney & Pocket Fluet
Art Direction by Me
Copy Writing by German Hudders
Design by Kenny Coil, Marc Berenguer, Me