Jake Tieman
pixel2_board copy.jpg

Google Pixel 2

Google is where most people end up when they have questions.
For the Pixel 2 campaign we wanted users to ask more from their phone.
 

The design system was built around the idea that Pixel 2 solves for the problems
that real users experience every day. Using a split composition we created a
question and answer construct that called attention to specific features of the Pixel 2. 

pixel2_rootation.gif

To diversify Pixel 2 from a mostly neutral and sleek competitive market we relied heavily
on the Google brand colors to provide warmth and distinction to the campaign. 

bedford_dua.jpg

For the feature work we shot all the images using a Pixel 2, which currently
holds the title as the highest-rated camera in the market.

Pixel-OOH-08333.jpg

Our design system created responsive break-points to make the typography as large
as possible across the campaign. The friendliness and simplicity of the large type was important
in remaining approachable and "Googley" in nature. 

guidelines_01.jpg

To maintain the established aesthetic across an international campaign we created a detailed guide on how to produce our layouts using percentages of the Super G to create the artwork in a consistent manner.

14thstreet.jpg
IMG_0457.jpg
battery.jpg
IMG_1310.jpg
chris_p2.jpg
soho.jpg